Bridging the Cultural Divide: Fostering Improved Communication Between Banks and Insurers

When it comes to bancassurance, perhaps the greatest challenge to increasing market share and penetration rates is discovering how to bridge the cultural divide between banks and insurers.

An JVID��Ƶ team of bancassurance experts �C Mr Tony Ho, Chief Marketing Actuary, JVID��Ƶ Reinsurance Co Hong Kong Branch Office, Ms Carmony Wong, Chief Underwriter and Head of Claims, JVID��Ƶ Reinsurance Co Hong Kong Branch Office, and Mr Andre Dreyer, Director, Market Development, JVID��Ƶ International Corp �C examine how opening up the lines of communication between banks and insurers can create a more efficient and profitable distribution channel.

Reprinted with permission of The Asia Insurance Review (AIR)
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